Hyundai has finally introduced its newest family member to the world. The 2020 Hyundai Palisade marketing campaign has kicked off nationwide last month, highlighting how defining family involves more than just DNA relations.
Throughout this campaign, the brand shows how different your family members can be, from someone you run with, to someone you enjoy the beach with, to someone who steals the fries off your plate. No matter who your family is, the Palisade has the versatility for all of them.
Along with commenting on the idea of “family,” these four ads also highlight the various features of the Palisade, ranging from its HTRAC all-wheel-drive system that allows you to head off-road on an adventure to its class-exclusive Blind View Monitor that keeps you aware of your surroundings. It even features the three-row SUV’s power-folding seats that fold at the push of a button.
“As the newest and flagship member of our family of high-quality vehicles, the Palisade brings the right amount of size and sophistication for all families,” said Dean Evans, CMO of Hyundai Motor America. “The Palisade’s advanced technology, entertainment, preventative safety features, and seating for up to eight passengers provide families with a better experience while on the road.”
Regardless of who your family is, the Palisade has the space, style, and capability to make sure you can take them with you wherever you choose to go. Start your journey with a test drive of the new Palisade at Tipton Hyundai.