How many companies, let alone automakers, can claim they have the highest customer loyalty in their respective industries? Not many, and even fewer can claim that title for the 10 consecutive years. But Hyundai can.
The customer loyalty rankings come from the Brand Keys Customer Loyalty Engagement Index. In 2018, the survey evaluated responses from more than 50,000 consumers.
“Brand engagement and loyalty has seen seismic shifts in the last decade with political and social movements taking place,” said Robert Passikoff, president of Brand Keys, following the 2018 study. “The fact that Hyundai has been able to remain the leading automaker for these metrics is a testament to their efforts to constantly engage with its customers.”
Hyundai cites its dedication to a vehicle lineup that meets customer needs, technological innovations, and eco-friendly offerings as primary reasons for its high customer loyalty ratings. New models, like the Hyundai Sonata Plug-in Hybrid, offer drivers the latest in safety, infotainment, and efficiency.
“With ever increasing competition, Hyundai continues to exceed customer expectations with our line-up of vehicles,” said Dean Evans, CMO, Hyundai Motor America.
Hyundai isn’t slowing down when it comes to innovation and expanding its lineup either. The 2019 Hyundai Kona is one of the automaker’s newest vehicles. It won the 2019 North American Utility Vehicle of the Year™ award, a clear indicator of the automaker’s dedication to consumers.
Check out the incredible Hyundai lineup, including the award-winning Kona, at Tipton Hyundai.