Hyundai Unveils New Technology for Hearing-impaired Drivers in New “Quiet Taxi” Ad

Hyundai has unveiled an innovative new technology for hearing-impaired drivers, who usually rely on their senses of sight and touch alone, without the ability to hear car horns, sirens, and other warning sounds.

Hyundai aims to change that with its new Audio-Visual Conversion and Audio-Tactile Conversion technologies. These features sense noises like sirens from emergency vehicles. Then convert them into visual or tactile responses. Allowing the driver to respond to with the same urgency as drivers who aren’t hearing-impaired.

The Audio-Visual Conversion technology, or AVC, displays pictograms on the Head-Up Display to notify the driver of sirens or horns. It also uses colored LED lights on the steering wheel to indicate a new direction when using navigation. Since the driver cannot necessarily hear the audio directions. Audio-Tactile Conversion, or ATC, sends vibrations through the steering wheel to alert the driver.

Hyundai revealed these new technologies in its “Quiet Taxi” ad, which displays the very first hearing-impaired taxi driver in Seoul, Korea. A father of two named Daeho Lee. The heartwarming add shows Mr. Lee’s struggles at the beginning of his career as a taxi driver. Including the huge change when he’s given a Hyundai car with the ATC and AVC technology.

Mr. Lee is shown shaking his head and smiling in disbelief when he’s able to pull over instantly to get out of the way of an ambulance thanks to the steering wheel feedback, and looking amazed at the visual and tactile response alerting him to objects behind him while in reverse—things most people with normal hearing take for granted.

If you’re looking for a new car to ferry you around town, contact us at Topton Hyundai.

Best Places to See Santa Claus in Brownsville, Texas

It’s that time of year again! With Christmas around the corner, parents are clamoring to get their kids on Santa’s lap so they can give their wish list straight to the source. If you’re one of those parents but aren’t quite sure where to go for the best Santa experience, we’ve put together some of the best places to see Santa Claus in Brownsville.

Sunrise Mall

Of course, no Santa spot is more classic than the mall. Sunrise Mall right here in Brownsville will be hosting Santa all month, from 10am to 9pm Monday through Saturday, noon to 6pm on Sundays, and 11am to 5pm on Christmas Eve. That means you can go on whatever day is most convenient for you—and get some Christmas shopping done while you’re there!

Holiday Village

If you’d prefer a more special holiday event, though, Brownsville has options for you. You’ll find the Holiday Village in Dean Porter Park all day every day of the week until January 1, where you can not only visit Santa but eat delicious holiday treats, listen to live Christmas music, play games, and so much more.

66th Annual Brownsville Christmas Parade

You can also see Santa at the 66th Annual Brownsville Christmas Parade, which takes place on December 3 at 7pm. See floats made by local businesses, marching bands, dancing, and music, all from local businesses and organizations.

If a new Hyundai is on your Christmas list, skip the jolly old elf and contact the team here at Tipton Hyundai.