Technology for Hearing-Impaired drivers | Tipton Hyundai Blog | Brownsville, TX

Hyundai Unveils New Technology for Hearing-impaired Drivers in New “Quiet Taxi” Ad

Hyundai has unveiled an innovative new technology for hearing-impaired drivers, who usually rely on their senses of sight and touch alone, without the ability to hear car horns, sirens, and other warning sounds.

Hyundai aims to change that with its new Audio-Visual Conversion and Audio-Tactile Conversion technologies. These features sense noises like sirens from emergency vehicles. Then convert them into visual or tactile responses. Allowing the driver to respond to with the same urgency as drivers who aren’t hearing-impaired.

The Audio-Visual Conversion technology, or AVC, displays pictograms on the Head-Up Display to notify the driver of sirens or horns. It also uses colored LED lights on the steering wheel to indicate a new direction when using navigation. Since the driver cannot necessarily hear the audio directions. Audio-Tactile Conversion, or ATC, sends vibrations through the steering wheel to alert the driver.

Hyundai revealed these new technologies in its “Quiet Taxi” ad, which displays the very first hearing-impaired taxi driver in Seoul, Korea. A father of two named Daeho Lee. The heartwarming add shows Mr. Lee’s struggles at the beginning of his career as a taxi driver. Including the huge change when he’s given a Hyundai car with the ATC and AVC technology.

Mr. Lee is shown shaking his head and smiling in disbelief when he’s able to pull over instantly to get out of the way of an ambulance thanks to the steering wheel feedback, and looking amazed at the visual and tactile response alerting him to objects behind him while in reverse—things most people with normal hearing take for granted.

If you’re looking for a new car to ferry you around town, contact us at Topton Hyundai.

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