Hyundai Unveils New Technology for Hearing-impaired Drivers in New “Quiet Taxi” Ad

Hyundai has unveiled an innovative new technology for hearing-impaired drivers, who usually rely on their senses of sight and touch alone, without the ability to hear car horns, sirens, and other warning sounds.

Hyundai aims to change that with its new Audio-Visual Conversion and Audio-Tactile Conversion technologies. These features sense noises like sirens from emergency vehicles. Then convert them into visual or tactile responses. Allowing the driver to respond to with the same urgency as drivers who aren’t hearing-impaired.

The Audio-Visual Conversion technology, or AVC, displays pictograms on the Head-Up Display to notify the driver of sirens or horns. It also uses colored LED lights on the steering wheel to indicate a new direction when using navigation. Since the driver cannot necessarily hear the audio directions. Audio-Tactile Conversion, or ATC, sends vibrations through the steering wheel to alert the driver.

Hyundai revealed these new technologies in its “Quiet Taxi” ad, which displays the very first hearing-impaired taxi driver in Seoul, Korea. A father of two named Daeho Lee. The heartwarming add shows Mr. Lee’s struggles at the beginning of his career as a taxi driver. Including the huge change when he’s given a Hyundai car with the ATC and AVC technology.

Mr. Lee is shown shaking his head and smiling in disbelief when he’s able to pull over instantly to get out of the way of an ambulance thanks to the steering wheel feedback, and looking amazed at the visual and tactile response alerting him to objects behind him while in reverse—things most people with normal hearing take for granted.

If you’re looking for a new car to ferry you around town, contact us at Topton Hyundai.

Hyundai Models Win Car and Driver Editors’ Choice Awards

Hyundai offers drivers a diverse, high-quality lineup of vehicles, and the brand has earned its fair share of accolades over the years. Recently, Hyundai added two more titles to its trophy cabinet — two Car and Driver Editors’ Choice awards.

Car and Driver Editors’ Choice

The winning vehicles are the Hyundai Ioniq and the Hyundai Accent, which took home the top spots in the Hybrid and Subcompact segments, respectively.

The Hyundai Accent was recognized by editors at Car and Driver for its distinctive design and style, as well as interior comfort, quality materials, and great fuel economy.

The Hyundai Ioniq stood out from other hybrids in its segment with three cutting-edge powertrains that deliver best-in-class efficiency. In addition to the standard hybrid model, the Hyundai Ioniq is available in electric and plug-in hybrid powertrains.

Mike O’Brien, the vice president of Hyundai Motor America’s Product, Corporate, and Digital Planning division, expressed gratitude for Hyundai’s honors, saying, “Car and Driver is one of the most trusted names in automotive journalism and we’re honored to have the Ioniq and Accent included in their Editors’ Choice Picks.”

The winners of the Car and Driver Editors’ Choice awards were determined through rigorous testing, track performance, and other in-depth criteria, proving that the Hyundai Accent and Ioniq are standouts in their classes.

Hyundai’s New Electric Crossover Might Come to U.S.

It’s no surprise that the crossover segment has been at the top of the auto industry for a few years now, with solo drivers and families alike flocking to the class for its seamless combination of capability, reliability, and style. And with more and more effort going into technological innovations, a new electric crossover was bound to make its way to the market eventually. Hyundai recently announced plans to bring the Kona Electric, an EV variant of the brand’s popular Kona nameplate, to Europe.

new electric crossover

Electric crossovers and SUVs are on the itinerary for several automakers, though most brands are projecting the release of said vehicles to fall somewhere between 2020 and 2025. But Hyundai is ahead of the curve – with the Hyundai Kona Electric hitting European roads soon, it’s only a matter of time until the EV model makes its way to U.S. shores, as well as around the rest of the globe.

Because the Hyundai Kona is already a compact crossover, many of its fans are already drivers looking for the spaciousness and versatility of an SUV combined with the fuel economy of the compact class. With a new electric crossover on the way, Hyundai is giving drivers the option of an even more fuel-efficient crossover.

For more information on the upcoming release of the Hyundai Kona, give us a call at Tipton Hyundai.